A KALTBLUT exclusive by Shin Jeong Hoon. His latest shooting took place at the impressive Mahalla Berlin. Once an industrial hall, today a versatile event space, it provided the perfect backdrop for a fashion editorial that combines urban flair, vintage charm, and luxurious modernity. A special moment inspired photographer Shin Jeong Hoon: a taxi in front of the venue became the symbol of the editorial. From this spontaneous impression, the concept of Girls on Taxi was born, a mix of Vintage, Fashion, Sexy, Urban, Modern Woman, and Luxury.
The styling collective ARCHIVE424, consisting of Daria and Mariia, shaped the vibe of the shoot decisively: young, trend-conscious, luxurious, yet always with a touch of vintage. Their outfits embody the spirit of the times while never losing connection to fashion history. In front of the camera stood Janne and Mariia. Janne, an internationally established supermodel with extensive experience in editorials, runways, and commercials, met Mariia, a rising talent with great potential and already remarkable experience in runway and editorial work. Together, they gave the editorial a strong and multifaceted presence.
Make-up was created by Lucia, a Berlin-based artist whose wide-ranging expertise spans fashion and runway make-up, hairstyling, SFX, and music make-up. Aranza, a stylist and co-creative director from Mexico, co-designed the looks, contributing her clear vision and strong eye for detail.
Photographer Shin Jeong Hoon, also based in Berlin, brought his broad experience in fashion, editorial, and commercial work. With his unique sense of composition and aesthetics, he staged the editorial and summarised it in one sentence:
“Vintage is the new Modern.”
The result is Girls on Taxi, an editorial where location, styling, make-up, and visual language come together in perfect harmony. The outcome: a look that reinterprets vintage, modern, luxurious, and absolutely contemporary.
Words by Kaltblut.
Photographer: Shin Jeong Hoon / www.shinfoto.com / Instagram: @sh1nfoto
Creative Direction : Aranza Alonso / Instagram: @aranzadmar, Shin Jeong Hoon / www.shinfoto.com / Instagram: @sh1nfoto
Model : Janne Berg / Instagram: @jannebes, Mariia Zlepko / Instagram: @hhrustiik
Stylist Team : ARCHIVE424__ / Instagram: @archive424__, Aranza Alonso / Instagram: @aranzadmar, Daria Konotop / Instagram: @fftfftfftff, Mariia Zlepko / Instagram: @hhrustiik
Wardrobe : ARCHIVE424__ / Instagram: @archive424__, Mariia Zlepko / Instagram: @hhrustiik, Daria Konotop / Instagram: @fftfftfftff
Makeup & Hair: Lucia Argüello / Instagram: @luagamy.mua
Location : MaHalla BERLIN / Instagram: @mahallaberlin, FETZENMARKT / Instagram: @fetzen.markt
FASHION
All Clothes : ARCHIVE424__ / Instagram: @archive424__