bite my bear (2025)

“bite my bear” – Editorial by Shin Jeong Hoon

Photographer and director Shin Jeong Hoon presents “bite my bear“, a raw, surreal beauty editorial defined by tension and contrast. Based between Berlin and Seoul, Shin brings cinematic precision and fashion-forward direction to this evocative new series.

Moody grunge lighting sets the tone, with strong facial expressions anchoring each frame. Model Annick commands the lens with magnetic intensity, her gaze sharpened by sculptural makeup and attitude. The styling flirts with absurdity—outfits that teeter between sheer and structured, paired with unexpected candy-coloured details.

At the heart of the series are gummy bears—used not for whimsy, but as symbols of sweet disruption. Playfully ironic, they undercut the editorial’s edge just enough to provoke a second look.

What could veer into kitsch instead becomes sharp and self-aware, due to the team’s strong visual instincts.

Wardrobe pieces from Ambra Fiorenza leans into see-through silhouettes and texture play.

Meanwhile, MUA Viktoria Turok brings nearly a decade of expertise to the beauty looks, layering precision with attitude. Emerging stylist Lara rounds out the creative team, adding a fresh pulse to Berlin’s fashion scene.

In “bite my bear“, subversion wears a glossed lip and a sugar-crusted smirk—biting back with beauty that’s both bold and bizarre.

Photographer & Creative Director: Shin Jeong Hoon @sh1nfoto

Model: Annick @anniickkk

Hair & Makeup: Viktoria Turok @viktoria_turokmua

Stylist: Lara @larasophie.r

Wardrobe: Ambra Fiorenza @ambrafiorenza

words by keyi magazine